Business Studies - XI

 

1. Business Environment

• Introduction to Business Environment: Definition and meaning of the business environment.
• Features and Importance of Business Environment:
  • Features include its dynamic nature, relativity, complexity, uncertainty, and the combination of internal and external forces.
  • Importance of understanding the business environment for factors such as competitive advantage, public image, and customer confidence.
• PESTLE Analysis: Examining Political, Economic, Social, Technological, Legal, and Environmental factors.
• Porter’s Five Factor Analysis: Understanding competitive forces in the market.
• SWOT Analysis: Meaning, components (Strengths, Weaknesses, Opportunities, Threats), and its importance for business strategies.

2. Entrepreneurship

• Introduction to Entrepreneur:
  • Definition of an entrepreneur, types (independent and spin-off), and classification by Clarence Danhof (Innovative, Imitating, Fabian, and Drone).
• Introduction to Entrepreneurship:
  • Definition and characteristics, including being forward-looking, resourceful, and confident.
  • Factors affecting entrepreneurship, such as political and capital availability.
• Types of Entrepreneurship: Small business, scalable startup, large company, social entrepreneurship.
• Intrapreneurship: Definition, characteristics, and differences from entrepreneurship.
• Enterprise: Steps in setting up an enterprise, including business selection, location, financing, and statutory compliance.
• Startup Business: Basic meaning only.
• Business Risks and Causes of Failure:
  • Types of risks (strategic, financial, operational, etc.) and causes of failure (internal and external).
  • Methods for managing business risks, such as avoidance, transfer, and mitigation.

3. Managers and Managerial Roles

• Introduction to Managers: Definition and role of a manager.
• Managerial Roles (Mintzberg’s Model):
  • Informational roles (monitor, disseminator, spokesperson).
  • Interpersonal roles (figurehead, leader, liaison).
  • Decisional roles (entrepreneur, disturbance handler, resource allocator, negotiator).
• Authority, Responsibility, and Accountability:
  • Definitions, interrelationships, sources of authority, and principles of delegation.
  • Differences between delegation and decentralization.
• Change Management:
  • Types of change (developmental, transitional, transformational).
  • Internal and external forces necessitating change, and resistance to change.
  • Models to overcome resistance, including Kurt Lewin’s model and ADKAR.

4. Automation at Workplaces

• Introduction to Mechanization and Automation:
  • Definitions, evolution from mechanization to automation, and merits/demerits.
• Productivity Enhancement Tools in Different Workplaces:
  • Banks: Tools like ATMs, passbook printing kiosks, and SMS alerts.
  • Retail Industry: Barcode scanners, POS machines, and card swipe machines.
  • Corporate Offices: Biometric systems, video conferencing, and internet-based tools.
  • Airports: Self check-in kiosks, automated baggage drops, and other advanced technological tools.

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Project Work (20 Marks)

Students are required to complete two projects on any topic covered in theory. Each project is worth 10 marks, distributed as follows:

• Overall Format: 1 mark
• Content: 4 marks
• Findings: 2 marks
• Viva-voce: 3 marks

Suggested Project Topics

1. Importance of changes in the business environment.
2. Comparative SWOT analysis of two public sector companies.
3. Developing a business plan for a startup.
4. Analyzing how startups contribute to economic growth.
5. Risk analysis and management for firms in different industries.
6. Case studies of business failures and reasons for failure.
7. Managing worker resistance during automation transitions.
8. Innovations in industries such as automobile, retail, etc.
9. Examining productivity tools used in banking and retail.
10. Study of productivity enhancement tools in the corporate sector.